Reimagining digital products with purpose.
Building data-driven product cultures that bridge complex software engineering with intuitive, human-centered UX design.
Data-Driven Decisions with Empathy
Bridging executive business strategy (MBA), technical architecture (MS-ICT), and human-centered UX design across 25+ years of software engineering, agency operations, and university faculty leadership.
Design Operations & Product Ownership
14+ years as Founder and Director of Haketi, acting as Product Owner (PSPO I) to align UX research, heuristic evaluations, and user testing with core technical feasibility and executive business roadmaps.
Full-Stack Engineering & UX Architecture
Hybrid track record acting simultaneously as Software & Data Engineer and UX/Web Designer on enterprise projects — co-engineering custom web applications and user interfaces for brands like AT&T (Centennial), AON, and Burger King, while managing database systems processing millions of telecom records.
Academic Leadership & Curricula Design
13+ years as University Faculty across Academy of Art University and University of Denver. Architected graduate usability curricula (ICT4515), mentored over 1,000 students, and served on 60+ capstone committees.
Areas of Expertise
Bridging systems engineering, product strategy, and user experience leadership.
UX Design & Research
Crafting intuitive interfaces, conducting heuristic research, and architecting multi-theme design systems that scale seamlessly.
Engineering Architecture
Building high-performance, accessible, and static web platforms with zero client-side runtime bloat.
AI Product Management
Guiding enterprise AI and LLM integration workflows — aligning prompt architecture, agentic task automation, and model capabilities with intuitive, human-centered UX design.
Data Strategy & Analytics
Leveraging database governance, performance monitoring, and business intelligence to drive data-informed product roadmaps.
Technical Leadership
Managing remote, cross-functional teams across the U.S. and Latin America with complete bilingual fluency (English & Spanish).
Mentorship & Education
Taught over 1,000 students as Adjunct Faculty across AAU and DU, authoring graduate-level usability design curricula.
Signature Ventures
HAKETI AGENCY
Web • UX • App Studio
An executive shop delivering custom web design, user experience strategy, mobile applications, and software development.
Visit Haketi.com →KROMALUME
Design Tokens • Accessibility
A visual engineering sandbox to build, test, and export WCAG-compliant accessible color systems and AI-ready design tokens.
Explore Kromalume →ADMIX WEB
Tech • Design • Business
A digital publication for designers and developers expanding into product management, systems architecture, and data engineering.
Read Admix Web →IT BOOKS
Free Educational Library
A curated collection of free books spanning Information Technology, Business Strategy, Data Engineering, and UX Architecture.
Browse IT Books →