Executive Biography

Leadership, UX, Engineering, and Business Strategy

25+ years leading multidisciplinary teams at the intersection of technical product management, full-stack software engineering, and UX design.

Proven Impact

Career Milestones & Track Record

25+ years spanning enterprise data engineering, digital agency operations, and university faculty leadership.

2012 – PRESENT (14+ YRS)

Founder & Director of UX

Haketi Agency

Directing end-to-end UX strategy, user research, heuristic evaluations, and white-label technical product development for global corporate clients and regional B2B agency partners.

ENTERPRISE SCALE

Software & Data Engineer / DBA

Centennial (AT&T) • Nexellence • Vodkarela

Simultaneously acted as Software & Data Engineer and UX/Web Designer. Maintained database architectures processing millions of telecom records and co-engineered solutions for brands like AT&T, Burger King, and AON.

13+ YRS FACULTY

University Faculty & Curriculum Designer

Academy of Art University • University of Denver

Instructed over 1,000 undergraduate and graduate students in full-stack web architecture. Architected DU's graduate curriculum for Usability Design for Websites (ICT4515) and served on 60+ committee reviews.

17+ YRS PUBLISHING

Editor in Chief & Author

Admix Web • IT Books

Authoring strategic essays at the intersection of UX design, software engineering, and business analytics. Creator of IT Books, providing open educational resources for technology leaders.

Formal Credentials

Education, Honors & Certifications

Advanced Degrees

  • MBA (Information Systems) • Emporia State University
  • MAS / MS-ICT (Web Design & Dev) • University of Denver
  • BGS (Applied Sciences) • UL Lafayette

Certifications

  • Google Data Analytics Professional Certificate
  • PSPO I Certified Product Owner
  • Coursera Technical Product Management & Ideation

Honors & Societies

  • Beta Gamma Sigma Member (International Business Honor)
  • Sigma Delta Pi Member (Hispanic Honor Society)
  • Honor Graduate & Outstanding Student Awards

Global & Languages

  • 100% Bilingual Fluency in English & Spanish
  • Cross-Border Leadership: U.S. & Latin America
  • DesOps: Scaling Distributed Remote Teams